Damart is more than just a fashion brand—it’s a legacy of comfort, functionality, and timeless style that has been winning hearts since 1953. Born in France and now loved across Europe and beyond, Damart has made its mark with a simple yet powerful mission: to make people feel good in their clothes, no matter the season or age. With its iconic Thermolactyl fabric and an ever-evolving range of styles, Damart has struck the perfect balance between innovation and classic elegance. Whether you’re searching for winter warmers, breathable summer wear, or stylish staples, this brand continues to lead with thoughtful design, quality materials, and genuine customer connection.
The Damart Difference: Thermolactyl Magic
What truly put Damart on the global map is their invention of Thermolactyl—a groundbreaking insulating fabric developed in the 1950s that forever changed how people dress for cold weather. Thermolactyl works like a second skin, regulating body temperature and delivering lightweight warmth without bulk. It was originally created for health-conscious consumers and gained fame during expeditions and mountain missions. Today, this innovation remains at the core of Damart’s winterwear, trusted by millions to keep them warm and cozy in style. From undershirts to leggings, gloves, and even socks, Thermolactyl pieces continue to be the brand’s crown jewel—and a bestselling category each season.
A Collection for Every Body and Every Style
One of the most lovable aspects of Damart is its inclusivity. The collections are designed for real people, across all ages and sizes. From petites to plus sizes, Damart doesn’t believe in “one-style-fits-all.” Instead, they offer a variety of fits, cuts, and materials to suit every lifestyle—from active retirees to busy mums and everyone in between. Their womenswear and menswear ranges include everything from basics and loungewear to occasion dresses, outerwear, and even lingerie. Their homewear and accessories sections are also incredibly popular, especially during colder months, when comfort becomes the ultimate fashion goal.
Stylish Yet Sensible: Damart’s Modern Makeover
While Damart has deep roots in classic comfort, its modern collections prove that style doesn’t have to be sacrificed for practicality. The brand has been quietly undergoing a fashion-forward transformation, introducing sleeker silhouettes, trend-inspired prints, and stylish essentials that appeal to a younger audience. Think elegant knit dresses with flattering cuts, quilted jackets in on-trend colors, wide-leg trousers with stretch fits, and soft tailoring that blends ease with elegance. They’ve even been collaborating with designers to freshen up their seasonal drops while still staying true to their DNA of wearability and comfort.
What’s Hot Right Now: Trending Items and Top Sellers
Each season, certain Damart products rise above the rest and become instant customer favorites. This year, the stars of the show are undeniably their Thermolactyl vests, thermal-lined trousers, and fleece-lined jackets. The “Soft Touch Jumper” has become a winter wardrobe hero, thanks to its cashmere-like softness at a fraction of the price. Their “Comfort Stretch Jeans” are another hit—praised for their forgiving waistbands and flattering fits. Even accessories like faux-fur-lined slippers, thermal tights, and smart wool coats are seeing surging popularity, making Damart a one-stop shop for all your cozy season needs.
The Men’s Edit: Comfort, Convenience, and Cool Basics
Damart hasn’t forgotten about the men. Their menswear line is functional without being frumpy, with relaxed knits, smart chinos, waterproof outerwear, and thermal undergarments designed to keep guys stylish and snug. Their fleece half-zips and brushed cotton shirts are fan favorites, offering timeless designs that are also incredibly easy to care for. Whether you’re dressing for a country walk or a casual weekend out, Damart men’s clothing makes it effortless to look polished and feel comfortable.
Sustainability and Care: Moving Forward with Purpose
While Damart has long focused on functional fashion, it’s now leaning further into responsible practices too. The brand is making conscious moves toward sustainability—introducing eco-friendly fabrics, reducing plastic use in packaging, and ensuring ethical sourcing throughout its supply chain. They’ve recently launched a “Sustainable Comfort” capsule collection, blending organic cotton and recycled materials into classic styles. They also prioritize garment longevity, encouraging shoppers to buy better, wear longer, and love their wardrobe staples season after season.
Customer Love: Why Shoppers Keep Coming Back
What truly makes Damart a bestseller across Europe is its customer loyalty. With over 70 years of experience, Damart has built deep trust through consistently comfortable, affordable, and high-quality clothing. Their customer service is known for being friendly and reliable, and their sizing guides and fit notes make online shopping simple and stress-free. With regular discounts, seasonal offers, and loyalty perks, shoppers not only get great value but also feel appreciated every step of the way. And with easy returns and an intuitive website, it’s no surprise that many customers stay loyal for decades.
Our Favorite Line: Damart Thermolactyl Midweight Collection
Among all their ranges, the Damart Thermolactyl Midweight Collection stands out for its perfect balance between insulation and breathability. Ideal for everyday wear during autumn and winter, this line includes long-sleeve tops, leggings, and socks made with their famous Thermolactyl fabric in a mid-level warmth rating (around Level 3 out of 5). Customers love the silky-soft interior, snug-yet-stretchy fit, and ability to layer under clothes without feeling bulky. It’s perfect for long walks, winter markets, working from home, or simply staying warm without overheating indoors.
Here’s a quick look at the key features:
| Product Line | Damart Thermolactyl Midweight |
|---|---|
| Fabric | Thermolactyl synthetic blend |
| Warmth Level | Level 3 (Midweight) |
| Ideal For | Daily wear in cool weather |
| Colors | Neutrals, seasonal shades |
| Sizes | XS to XXL (inclusive sizing) |
| Price Range | £12–£35 |
| Key Pieces | Long sleeve top, leggings, socks |
| Customer Rating | 4.7/5 average |
This line is consistently one of Damart’s top sellers during colder months, and many customers stock up each year for themselves and family members. It’s not just a product—it’s a ritual of comfort that has stood the test of time.
Final Thoughts: Warmth with a Whole Lot of Heart
Damart is one of those rare brands that manages to evolve while staying rooted in the things that matter: comfort, care, and innovation. Whether it’s through their famous thermal wear, versatile fashion collections, or new eco-conscious efforts, Damart continues to win over new generations of shoppers without forgetting its loyal base. If you’re looking for stylish warmth, reliable quality, and clothes that just feel good to wear—Damart is your cozy, cool, and clever go-to brand.
